George Petty
George Petty created 'The Petty Girl' - she was an American pin-up icon who captured the nation's heart for more than twenty years.
George Petty (1894 - 1975)
From 1933 to 1956, her likeness was seen on tens of millions of calendars, magazine centrefolds, advertisements, posters, and billboards as well as on all sorts of speciality products. In 1950, "The Petty Girl" even became a major motion picture.
The picture shows George Petty presenting his artwork to the Navy, 1942
© Chicago Sun-Times.
As one critic so aptly put it : "When you touch the wrist of a Petty Girl, you almost expect to feel a pulse."
From 1933 to 1956, her likeness was seen on tens of millions of calendars, magazine centrefolds, advertisements, posters, and billboards as well as on all sorts of speciality products. In 1950, "The Petty Girl" even became a major motion picture.
Petty's creation made her debut in the autumn of 1933, in a full-page cartoon accompanied by a snappy caption in Esquire magazine's inaugural issue. For the rest of the decade, she was featured in such popular venues as monthly advertisements for Jantzen Knitting Mills and Old Gold cigarettes, a print, postcard, and full-page national advertisement for Trans World Airlines (1936), Esquire's deluxe hardcover Petty Folio (1937), and Life magazine's article, "Petty Girl ... Is Feminine Ideal American Men" (June 26, 1939). By 1940, Petty had become a national celebrity. His relationship with Esquire had worn thin, however, and when they secured the services of Alberto Vargas a year later, he left the magazine - but not before he had contributed a rich legacy to the history of pin-up and pin-up art.
During the next ten years, the Petty Girl seemed to be everywhere. Along with the Varga Girl, she helped build morale during wartime. A 1940 advertisement for Jantzen, featuring a Petty Girl m swimsuit the artist had designed himself, ran for months in every major magazine. This image, Petty's most popular to date, led to a great number of commissions for the artist, including pin-up ads for Pepsi Cola and, on November 10, 1941, a Time magazine front cover of Rita Hayworth.
In 1945, Petty entered into a special relationship with Fawcett Publications' True magazine, where the Petty Girl began appearing every month as either a centrefold or full-page illustration. The magazine published best-selling Petty Girl calendars in 1947 and 1948 that contained some of the artist's finest work. Among his commissions for the entertainment industry were four promotional pin-ups for MGM's musical Ziegfeld Follies (1946).
Petty returned to Esquire
to create two calendars in 1955 and 1956, which garnered
a whole new generation of admirers for him. His other
important calendar client, besides Esquire and True,
was the Ridge Tool Company. His innovative works for that
firm were devised in a highly original way. Petty first
painted an image on illustration board, then cut it out
and pasted it onto a photostat of a tool, and finally
painted over the background image.
...continued in next gallery
The George Pettey biography borrowed from The Great American Pin-up by Charles G. Martignette & Louis K. Meisel.
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