Art Frahm (1907-1981)

Art Frahm, yet another Chicago area artist and a likely Sundblom-shop graduate, compares favourably with such master technicians in oil as Elvgren. But his significance comes out of his defining roles in two seemingly opposite pin-up categories.

Art Frahm.

Many of his works were outstanding examples of the glamour genre. His perfectly coifed, daring décolletage dressed beauties glowed in the midst of romantic soft settings.

Frahm, whose commercial art ranged from magazine cover illustration to zany "hobo" calendar paintings, excelled in (and perhaps created) the "ladies in distress" series for the Joseph C. Hoover & Sons calendar company, in which a lovely girl is literally caught with her panties down, her lacy undies slipping to her ankles while she's in the process of bowling, walking the dog or changing a tire.